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Writing
Original analysis on credibility, trust, and what's actually working in B2B SaaS marketing.
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SaaS Brand Voice: Why Your Customers Want Personality, Not Corporate Polish
When I first started writing, there was this voice in the back of my head that kept asking the same question over and over again. I let this question change how I wrote. It made me doubt myself. Quite...
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Why Trying to Appeal to Everyone Is Killing Your SaaS Conversions
When we were kids, me and my sister had this weird unspoken agreement with my parents about swearing.We knew they swore, and they knew we swore, but as long as we didn’t swear around each other, every...