The Trust Audit

What it is

Two weeks of focused work on your company. I work through your website, your case studies, your reviews, your authority signals, your team presence, your sales process, and dozens of other places buyers form their impression of you.

The question isn't just whether your credibility signals are there. It's how they perform, what they communicate, where the gaps are, and what's quietly costing you trust without you noticing. Some companies have impressive-looking proof on paper that buyers don't actually believe. Others have understated proof that converts above its weight. The audit surfaces which is which, and why.

Then I do the same depth of analysis on your three closest competitors. Because credibility is relative. You're not trying to be perfect, you're trying to be more credible than the alternatives your buyer is also considering. Sometimes that means raising your floor. Sometimes it means widening the gap where you already lead.

At the end, you get a prioritised 90-day roadmap. Not a 50-page report nobody reads. A clear, ranked list of what's actually costing you trust, what to fix first, and what's likely to move the needle hardest.

What you get

The full audit document

A detailed analysis of every credibility signal that matters. Scored where scoring makes sense. Explained where it doesn't. Evidenced with screenshots and specific findings. Where you stand, why it matters, and what's actually behind the gap.

The competitor benchmark

The same depth of analysis applied to your three closest competitors. Where they're outperforming you, where you're outperforming them, and where the real credibility battleground sits in your category. Not just side-by-side scores. Strategic intelligence on how the trust competition actually plays out where your buyers are deciding.

The 90-day roadmap

A prioritised list of fixes, sequenced for maximum impact. Each fix flagged with effort and impact estimates, and whether your team can ship it directly or whether you'll need outside help.

A 60-minute walkthrough call

Live presentation of findings with whoever you want in the room. Space for questions, pushback, and prioritisation conversations.

What a roadmap entry looks like

Each finding in the roadmap is structured so it can be picked up by whoever owns it without further interpretation. One example, drawn from a real audit and sanitised:

How it works

What this isn't

This isn't a free 30-minute audit dressed up in a slide deck. It isn't an AI-generated report with my logo on it. It isn't a sales mechanism for a follow-on engagement.

Right now, the audit is the only thing I sell. Some clients ask if I can help with specific implementation pieces from the roadmap, and depending on what they need I sometimes can. But I'm not building a productised implementation business off the back of this. The audit is the audit.

If you're looking for someone to run your marketing for you, this isn't the right thing. If you're looking for someone to tell you what's broken and how to fix it in priority order, it might be.

Who it's for

The audit works best for B2B SaaS companies between $2M and $20M ARR. You've found early traction. You've got customers. But conversion is softer than it should be, deals are stalling at the buyer-research stage, and you suspect the issue isn't your funnel or your messaging.

Usually, you're right. Usually, it's trust.

If you're under $2M ARR, the audit isn't likely to help. The trust gaps at that stage are usually obvious enough your team can surface them without paying $9,500. If you're over $50M ARR, the audit can still work, but you're solving a different category of problem and there are larger consultancies built around that scale.

Questions people ask

• Why $9,500?

  Because it's two weeks of focused analytical work, applying a methodology built specifically for B2B SaaS, with the same depth of analysis applied to your three closest competitors and a prioritised roadmap of fixes ranked by likely impact. Most agencies couldn't produce this if they tried, and the ones that could would charge $30K and take six weeks. The price is set to be meaningful but achievable from founder discretionary spend, no procurement required.

• What if our team can do this ourselves?

  They probably can, partly. Your team knows your company better than I will. What they don't have is the framework, the comparative dataset, or the outside perspective. The audit isn't a replacement for what your team does. It's a calibration against an external benchmark.

• Will you implement the fixes for us?

  Currently, no. The audit is the only paid service I run. Some clients ask for help with specific pieces from the roadmap, and I take a small number of those engagements case by case. But I'm not selling an implementation product, and I won't try to upsell you into one.

• How long until we see results?

  The roadmap is sequenced for 90-day impact. Most fixes aren't heavy lifts. They're things your team already half-knows but hasn't prioritised, because nobody has surfaced what those gaps are actually costing you.

• What if we're not in the $2M to $20M ARR range?

  If you're earlier, the audit probably isn't worth your money yet. Spend the $9,500 on something else and come back when you're stalling. If you're larger, the audit still works but you might get more from a consultancy built for your scale. I'm happy to refer you.

• Can we see a sample audit?

  Not at the moment. The audits are confidential to the companies that commissioned them, and I haven't yet built a sanitised version. Once I have one, it'll be on the site. In the meantime, if it helps, I'm happy to talk through the structure on a call.

Apply for an audit

I run two paid audits a month, no exceptions. The form below takes about three minutes. I'll get back to you within 48 hours either confirming a slot or, if we're booked out, with the next available date.