I research trust in B2B SaaS.
Why buyers grant it. Why they withhold it. What it costs you when they don't.
The Trust Guy. Studying credibility in B2B SaaS, one company at a time.
In a market where products, prices, and content are increasingly identical, trust is the last true differentiator. Most B2B SaaS companies are losing deals at the credibility layer and don't realise it. That's what I research, and that's what I help fix.
The Credibility Multiplier
Most B2B SaaS marketing focuses on the wrong inputs. Better positioning, sharper messaging, more content, smarter targeting. These all matter, but none of them work without credibility underneath.
Credibility is the multiplier. With near-zero credibility, nothing compounds. With strong credibility, every other marketing investment pays back harder.
The Trust Audit
I also run a deep audit on individual companies. Two weeks of analysis against the Credibility Multiplier framework, with a competitor benchmark and a 90-day roadmap. Two a month, $9,500.
See the Trust Audit →Same product, same features, but a radically clearer story. He didn't just improve our messaging. He saved us weeks of wandering in the dark.
Alessandro Trezza
Creatora
If you have a chance to work with Jon, I'd take it. He brought really fresh perspectives and angles that we have never thought of and gave us a new tone of voice that's more vibrant and fun, but the essence of our value is still very clear. That's skills.
Polly Wong
Marketing Executive, Float