Writing
Original analysis on credibility, trust, and what's actually working in B2B SaaS marketing.
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Why SaaS Companies Fail: The Reasons Most Founders Won't Admit
In the good ol’ days, it was really easy to start a business. You just looked around your village, found something no-one else was selling, and sold that thing. No candle-maker? Sick. Just dip a ...
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SaaS Positioning Framework: How to Build One That Actually Works
Wanna know what pisses me off? When you follow someone because they promise to teach you something, but they never actually teach you how they do it.They give you assorted bits of disconnected advice,...
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How to Audit Your SaaS Positioning: A Scorecard for Growth-Stage Founders
Most positioning 'experts' are great at waxing lyrical about how important positioning is, but don't actually say anything useful. GET THE SCORECARD GET THE SCORECARD It's like a driving instructor sa...
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SaaS Positioning: What It Is, Why It Matters, and How to Get It Right
Blogs, newsletters, podcasts, and social media are awash with people making big promises about hacks and tricks to get your software in front of more people and 10x your leads.But the key to good SaaS...
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What is SaaS Copywriting? (And Why Most SaaS Companies Get It Wrong)
SaaS is a really competitive market…but if you’re reading this, you already know that.That’s why it’s so important to find any way you can find to stand out to potential customers. Or more specificall...
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SaaS Brand Voice: Why Your Customers Want Personality, Not Corporate Polish
When I first started writing, there was this voice in the back of my head that kept asking the same question over and over again. I let this question change how I wrote. It made me doubt myself. Quite...