Writing
Original analysis on credibility, trust, and what's actually working in B2B SaaS marketing.
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How AI is Changing SaaS Marketing (And Why Most Teams Are Using It Wrong)
The last few years have seen a seismic shift in how copy and content can be written.Before, your options were writing it yourself or hiring someone else to write it. There were some apps that generate...
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Why B2B SaaS Buyers Make Emotional Decisions (Even When They Think They Don't)
Why great copy is romantic, not formulaicYou won’t struggle to find people or resources promising to give you the secret to great copywriting. And this secret pretty much always boils down to a framew...
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Why Borrowed Email Marketing Strategies Don’t Work for SaaS (And What Does)
I have a conflicting relationship with the word strategy.On the surface, it’s a pretty straightforward word with a simple meaning:“a plan of action designed to achieve a long-term or overall aim”But w...
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How Many CTAs Should a SaaS Landing Page Have? (Less Than You Think)
PSST! Come here…I’ve got a secret to tell you. 🤫There are these things called CTA’s, and they’re gonna be the future of marketing.No, really!But there’s a problem. Most SaaS companies make the same tw...