Writing
Original analysis on credibility, trust, and what's actually working in B2B SaaS marketing.
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Why B2B SaaS Buyers Make Emotional Decisions (Even When They Think They Don't)
Why great copy is romantic, not formulaicYou won’t struggle to find people or resources promising to give you the secret to great copywriting. And this secret pretty much always boils down to a framew...
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What is SaaS Copywriting? (And Why Most SaaS Companies Get It Wrong)
SaaS is a really competitive market…but if you’re reading this, you already know that.That’s why it’s so important to find any way you can find to stand out to potential customers. Or more specificall...
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7 Ways to Give Your SaaS Content More Personality (Without Sounding Unprofessional)
Every marketer knows how important content is to their strategy.That's why every company has a blog, a newsletter, and an account on every social media platform that's ever existed.But this mentality ...
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Is AI-Generated Content Plagiarism? What SaaS Marketers Need to Know
I rage-quit a webinar a few weeks ago.It was a first for me, but I was too angry to stay on the call. I shouted, “FUCK THIS!”, closed Zoom, and stormed downstairs to rant at my partner, Jessie.The web...
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Why ”It’s Not About You” Is Terrible Advice for SaaS Marketers
I see this advice thrown around a lot. That the things you write should be about your customer, not you.Their reasoning is essentially that we’re all selfish pricks who only care about ourselves. And ...
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How Many CTAs Should a SaaS Landing Page Have? (Less Than You Think)
PSST! Come here…I’ve got a secret to tell you. 🤫There are these things called CTA’s, and they’re gonna be the future of marketing.No, really!But there’s a problem. Most SaaS companies make the same tw...
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SaaS Brand Voice: Why Your Customers Want Personality, Not Corporate Polish
When I first started writing, there was this voice in the back of my head that kept asking the same question over and over again. I let this question change how I wrote. It made me doubt myself. Quite...