Archive · Original analysis
Writing
Original analysis on credibility, trust, and what's actually working in B2B SaaS marketing.
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How AI is Changing SaaS Marketing (And Why Most Teams Are Using It Wrong)
The last few years have seen a seismic shift in how copy and content can be written.Before, your options were writing it yourself or hiring someone else to write it. There were some apps that generate...
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Is AI-Generated Content Plagiarism? What SaaS Marketers Need to Know
I rage-quit a webinar a few weeks ago.It was a first for me, but I was too angry to stay on the call. I shouted, “FUCK THIS!”, closed Zoom, and stormed downstairs to rant at my partner, Jessie.The web...