Jon McGreevy.
Archive · Original analysis

Writing

Original analysis on credibility, trust, and what's actually working in B2B SaaS marketing.

  • Copywriting

    Your SaaS customers want personality, not 'professional'

    When I first started writing, there was this voice in the back of my head that kept asking the same question over and over again. I let this question change how I wrote. It made me doubt myself. Quite...

  • Marketing

    Marketers—stop caring about old people in supermarkets!

    When we were kids, me and my sister had this weird unspoken agreement with my parents about swearing.We knew they swore, and they knew we swore, but as long as we didn’t swear around each other, every...

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